Through WhatsApp's easy-to-use interface, Anhelo's virtual assistant, Ana, will assist Hispanic seniors in determining their eligibility for a Medicare Advantage plan while establishing the best path forward on their Medicare journey. According to a recent study by Pew Research, more than 52 percent of the Latino community use WhatsApp as a means of instant communication.
With the continued rise of digital usage amongst the Hispanic population, Anhelo has leaned into finding new ways to engage with seniors by offering them instant access to the information and resources that can help them make well-informed decisions about their healthcare coverage. This offering will give Spanish-speaking seniors an opportunity for greater access to Medicare Advantage guidance through their preferred communication platforms during Medicare's Annual Enrollment Period. 17, 2022 /PRNewswire/ - Anhelo, a licensed insurance agency dedicated to increasing Hispanic Medicare beneficiaries' access to health insurance announced today the launch of their new WhatsApp chatbot feature on the company's Facebook and Instagram social pages.
Latino-Focused Medicare Agency Leverages Hispanics' Social Media Preferences to Provide Support
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